I often get the sense that too many hoteliers still look at Channel Management as JUST a timesaver, but nothing could further from the truth. Effective Channel Management is much more, and could empower the hoteliers to increase performance immediately.
It’s all about managing a central repository of inventory, no more micro managing channels. Channel Management is the only way to truly re-enforce rate parity and measure the performance of current OTA partners and building a better channel portfolio that offers more return.
Channel Management puts the hoteliers in the driver’s seat, actively controlling the inventory and the rate strategy and this will increase the good will with the OTAs’. The direct resultwill be a better OTA ranking, more rooms sold and better yield.
In short Channel Management will:
- Simplify your distribution
- Optimise your revenue
- Tailor your online distribution
- Increase your OTA rankings
- Streamline your web presence
- Future proof your business
All the serious OTA’s measure the hotels every single day of the week by screen scraping their web presence, checking rates, availability and yield ability. The Properties are weighed and measured by their performance on the web on more than 100 parameters and the result generates their ranking on the OTA listings.
Using channel management is key to selling rooms efficiently and with the highest possible margin.
I could go on..
