A hotel web presence should be easy to navigate, too often we find hotel using an outdated Flash frontend that takes ages to load are struggling to be read by search engines. We are also familiar with that annoying progress bar across our screen and once there it not at all what you expected, almost all the images are tiny little stamps size images that offer you very little insight into what the hotel offer. Often you also find there is a disconnection between the booking engine and the website, it almost like an appendix that is disconnected from the rest of the site. So choose the right CRS is key to the success of any hotel property today.
But properly the biggest “crime” by the hotel management in the lack of updating your booking engine, keeping in sync with the inventory and rates you offer the Online Travel Partners (OTA’s). The OTA thrives on this and that is why they have such large influence on many hotel properties. today. It is key that you connect the dots so to speak and ensure that booking engine is updated via your distribution tool, you channel manager.
Booking Booster is offering not just one, but has certified connections to a number of different CRS providers as part of our portfolio. Innovative companies like: Web Hotelier, DirectWithHotels, ITS Magellan, Globalred and Globekey.
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October 30, 2009 at 3:41 pm
[...] Leave a Comment We will address some of the challenges, hotels across the world faces today. I wrote an article earlier on the importance of understanding why the hotels of today, have to focus efforts on understanding [...]