We have just ventured into a close partnership with Affilired and their Hotel Affiliate Networking platform as part of our longterm commitment to provide a complete marketing package. We will be annoucing some packaged deals soon on the Booking Booster network, essentially a complete CRS/Channel Management/Affiliate Marketing experience.
So how will this help your property you might ask?For starters it will instantly increase bookings for and not just that, it will actually drive more trafic to your own CRS or booking engine, so these new bookings will be without the OTA commisons,you will have to pay a commision fees to the affiliate, those will vary depending on who you are volumes etc, but a a rule of tumb 10-15%.
But there something here that is very important you should not overlook. The key is that Affiliate Marketing enhances your own brand and not the OTA’s. So where you have repeat business you will find that now your customers have now become familiar with your direct webprence and booking procedures, chances are that you will have more repeat business, both in the short- and long-term, thereby increasing your ROI.
A great loyalty program will help you stimulate results . Lets talk more about loyalty programs soon.
1 Comment
June 20, 2009 at 7:55 pm
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