The most common error on hotel web sites is poorly developed hotel website contents. I can always recognize a site designed by a techie; the text usually looks like an after-thought. Text is the most important element of the site for two reasons; text is the only element that search engines can see, and second, text is what sells your hotel. Realizing that most visitors will rarely read your entire site, it’s essential that the text is written in order of importance from top to bottom. The first two to three paragraphs should include as many key words/phrases as possible to facilitate searches. Developing text should consume the most time and thought in designing your site.
September 26, 2008...1:36 pm
Avoid poorly developed Web content
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