Expand your channel portfolio

There are hundreds of 3rd party distribution channel sites available on the internet, our focus is not only on premium sites that carry most of the traffic such as Booking.com, Hotel.de, Expedia, Hotels.com,Priceline, Venere, etc.,
We believe that our clients can get the most return on investment for their distribution channel strategy if they are allowed to utilise the relationship they [...]

Crazy and kinky hotel rooms

Ever want to sleep suspended in mid-air, stay in a barn loft or live out some other strange fantasy you’re afraid to tell anyone? If you can think of it, chances are someone has created it. From the artistically painted to elaborately decorated, here are eighteen more unusually artistic, crazy and kinky hotel rooms from [...]

Make sense of it all

Ever felt you could not really follow what all the big agents’ websites are up to???  I have quite an extensive career in the hotel industry and I have been around and seen how the Channel Management phenomenon has progressed and evolved, or should I say blossomed.
Our own Booking Booster Channel Manager is to me an [...]

The impact of consumer created reviews

A new study, conducted in October by comScore and The Kelsey Group, found that online, consumer created reviews have a big impact on prospective buyers. The researchers said 24 percent of those who eventually pay for local services such as restaurants, hotels and automotive shops read online reviews before making a choice.

The many forms of Social Media

A lot of people ask how you explain social media to hoteliers. Well, the straight forward answer can be found on Wikipedia.
“Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.
Social media can take many different forms, including text, images, audio, and video. The social [...]

XML updating explained

Many of you might have thought how this Channel Management really works behind the scences, well there are different ways that the information can be passed onto the agents. However the only really effective way is using XML web services.
Here at Booking Booster we use a number of different technologies; however the most effective one is [...]

Avoid poorly developed Web content

The most common error on hotel web sites is poorly developed hotel website contents. I can always recognize a site designed by a techie; the text usually looks like an after-thought. Text is the most important element of the site for two reasons; text is the only element that search engines can see, and second, [...]